Databases by Subject: Marketing

Industry Surveys & Market Research Reports
Business Insights: Essentials 
Datamonitor Industry Profiles via Business Source Premier (EBSCO) 
Euromonitor Passport GMID 
Forrester Research 
Gartner Group Resources 
IBIS World Industry Market Research 
Mintel Reports (Registration Required) 
Plunkett's Research Online 
Sports Business Research Network (SBRNet) 
Standard and Poor's Net Advantage 
Articles
ABI/Inform Global (ProQuest) 
ABI/Inform Trade & Industry (ProQuest)  
Business Insights: Essentials 
Business Source Premier (EBSCO) 
Communication and Mass Media Complete (EBSCO) 
Elsevier ScienceDirect -- College Edition 
JSTOR 
Management & Organization Studies from SAGE 
PROMT (InfoTrac) 
Social Science Citation Index from Web of Knowledge (Registration Required for Off-Campus Use) 
Consumer Demographics & Market Segments
Consumer Expenditure Survey 
Demographics Now 
Euromonitor Passport GMID 
Local Market Audience Analyst (LMAA) via SRDS: Standard Rate and Data Service 
Mediamark/MRI+ (Registration Required) 
Mintel Reports (Registration Required) 
U.S. Census Data